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What Do Followers Tell Us About Leaders?

by julia • February 7

Changing Minds.org studies followership to find out why people follow leaders.

They identify six reasons to follow:

  1. Not because I'm pushed to, but because I'm pulled by an inspirational vision.
  2. I respect what they're trying to do - it's important.
  3. I trust them - they will not take advantage of me.
  4. I like them - a lot.
  5. I will follow someone who supports me.
  6. I will follow ideas, not objectives.

These seem like a pretty good set of leadership criteria to us, and inspiring goals for your brand as well.