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Good Things Come to Those Who Wait?

by loren • June 3

Apparently, because it took Heinz 42 years to redesign their ubiquitous ketchup packets. Although good for what they were, they always did shoot ketchup in unpredictable directions and only had enough for one fry per serving.

I think this a great redesign both for the form and function of the packaging. You can now choose to either dip or squeeze your condiment. They had the user in mind and also paid homage to the classic iconic glass bottle shape that has been left behind with the recent full-size ketchup.

Dual purpose, fun, effective, and smart redesign. Its about time!