What does authenticity look like?
We've all heard that authenticity matters more than ever in this manufactured age. But what does authenticity look like exactly?
Last week's NY Times article about sports team logos returning to their roots reinforces what we believe: that your brand has to be true to its origins and demonstrating that fuels fan loyalty. In addition to their examples, we've added a few of our own below, to make the point that it's not just sports teams that need a dose of history to restore their brand creds.