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How To: Edgy Expertise from Soho

by sarah • September 12

Packaging World recently invited Beardwood&Co to share insights on how edgy looks in packaging can break through on the shelf. From our perch in Soho we're able to observe the latest trends that push the boundaries of pop culture. For the piece, we were asked to focus specifically on low cost products that can't rely on the regular tricks and trappings of luxury and fashion. Spend a few minutes watching the video to see for yourself!