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Homage to olives

by loren • February 16

Olives are either loved or hated, but certainly they get a lot of attention in package design. I was noticing the rather high percentage of exceptional design in the olive and olive oil category.

Many of the packages are modern and playfully, while others (mainly in the oil category) capture a beautiful classical look that links back to the heritage of olives central role in Mediterranean food and culture.

At the high end, olives and olive oil are treated like fine wines and can be quite expensive. The comparison to wine is relevant in packaging as well. Many of the structures and designs could be mistaken for a fine bottle of wine.

Interestingly, grape vines and olives share the same growing conditions and some grape makers have started producing olives as well.