The 7 Habits of a Highly Effective Brand
Sephen Covey died today. He was 79 and wrote the first business management book I ever read: The 7 Habits of Highly Effective People. It was awesome!
Steve stood up and said perfectly sensible things that nobody else had strung together before. It made a big impact on me and probably the other 25 million+ who bought a copy.
Reading back through the list, it struck me that these 7 habits could just as well be a handy dandy guide to effective brand management.
Habit 1: Be Proactive
Take initiative - your decisions are the primary factor in your effectiveness
Habit 2: Begin with the end in mind
Clarify your values; envision your ideal role; write a mission statement.
Habit 3: Put first things first
Prioritize, plan and execute!
Habit 4: Think Win-Win
Strive for mutually beneficial relationships
Habit 5: Seek first to understand, then to be understood
When you genuinely understand and are influenced by a person, it creates an atmosphere of caring and respect
Habit 6: Synergize
Combine strengths through teamwork to accomplish more than you can alone
Habit 7: Sharpen the saw
Take the time to renew yourself and stay fresh
Seems like good advice to me. What do you think? Does it hold up?