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The 7 Habits of a Highly Effective Brand

The 7 Habits of a Highly Effective Brand

by julia • July 17

Sephen Covey died today. He was 79 and wrote the first business management book I ever read: The 7 Habits of Highly Effective People. It was awesome!

Steve stood up and said perfectly sensible things that nobody else had strung together before. It made a big impact on me and probably the other 25 million+ who bought a copy.

Reading back through the list, it struck me that these 7 habits could just as well be a handy dandy guide to effective brand management.

Habit 1: Be Proactive

Take initiative - your decisions are the primary factor in your effectiveness

Habit 2: Begin with the end in mind

Clarify your values; envision your ideal role; write a mission statement.

Habit 3: Put first things first

Prioritize, plan and execute!

Habit 4: Think Win-Win

Strive for mutually beneficial relationships

Habit 5: Seek first to understand, then to be understood

When you genuinely understand and are influenced by a person, it creates an atmosphere of caring and respect

Habit 6: Synergize

Combine strengths through teamwork to accomplish more than you can alone

Habit 7: Sharpen the saw

Take the time to renew yourself and stay fresh

Seems like good advice to me. What do you think? Does it hold up?