More than objects
I found these sketches by Javier Pérez inspiring in their simplicity. The Ecuadorian creator draws illustrations using common objects as the starting point and brings them to life by adding story and context. I find the challenges we face when building brands can be similar. We are often building context and telling stories around common objects in order to elevate and invite the audience to see things from a fresh and unique perspective. My favorite is the flower megaphone, what about you?