Are you uncomfortable? Are you excited? Blue Hill Yogurts make you feel both
They're a really good pair of questions...and I have to admit I'm often uncomfortable and I'm often excited, so two points to my Beardwood&Co. colleagues for raising my blood pressure.
That said, I love to see brands step out and do something crazy, like black yogurt packaging (isn't dairy meant to be white and pure?) in weirdo flavors like Beet and Butternut Squash.
I bought these Blue Hill yogurts at Whole Foods and then waited ages before digging in. I wanted to like it, but the mere idea of yogurt and beets just turned my tummy. Then I tried it and it was really really good! There's just a hint of the vegetable in a creamy slightly sweet yogurt base. It's a sophisticated flavor that surprises you. I checked the calories to see if it was loaded up with sugar, but it's only 110 for the cup.
The real surprise was inside the lid, where I learned that my yogurt came from Dutchess, a 6-year old Dutch cow. It's weird, but I like having this connection with Dutchess. I like knowing where my yogurt came from. I like the weird flavors. Let's hope this is the future.