The Hoot

Our Blog

from scratch

by ryan • November 21

Thomas Thwaites’s, The Toaster Project, has been lunchtime reading around the office for the past few weeks. We admire anyone curious enough to take apart a toaster, let alone...

Read more

Creating Human Connections to the News

by ryan • October 20

Like most people, the evening news struggles to reach me in a tangible way - stories about people in far away lands, or even next door, have very little relevance...

Read more

Monopolizing Sunday

by ryan • March 9

In our perpetual search for great creative briefs, we were thrilled to see one in the New York Times Magazine this Sunday. Yes, the magazine has been redesigned and there...

Read more

Happy Valentine's Day

by julia • February 8

When Bath & Body Works asked us to brainstorm a Valentine's Day concept for their PocketBac hand sanitizers, we found out that loads of people hate Valentine's Day. It feels...

Read more

Eat Your Vegetables

by sarah • January 10

As 2011 gains momentum, we look forward to finding new ways of eating healthier and keeping it interesting. Observing the cross-polination of art and food is one way to get...

Read more

Local Goes Sudsy

by ryan • December 6

The latest Duane Reade opening in Williamsburg, Brooklyn over delivers on the “Your city. Your Drugstore.” tagline. Taking the hyper-local approach to the next level, the new Duane Reade boasts...

Read more