The Hoot

Our Blog

Bike Fetish or Brand Ambassador

by ryan • May 31

On Saturday, a side street in Brooklyn was closed down to be the temporary home of hundreds of meticulously maintained bikes - mostly Schwinns. Yes there were the garden variety...

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Local Goes Sudsy

by ryan • December 6

The latest Duane Reade opening in Williamsburg, Brooklyn over delivers on the “Your city. Your Drugstore.” tagline. Taking the hyper-local approach to the next level, the new Duane Reade boasts...

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Multi-sensorial is a dangerous brief

by ryan • October 6

As designers and strategists, we’re asked on a daily basis to represent sounds, smells and feelings with text and visuals. Maybe you’ve even written a brief that says, “It needs...

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One Size Does Not Fit All

by ryan • August 15

When a mother-of-two, who happens to live at 10,000 feet on the top of a mountain, told us she had lost 40 pounds over the past year, the knee-jerk response,...

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Us vs. Them

by sadie • July 14

As we watched the World Cup finals this past weekend, we found our attention wandering to the flashing billboard fences in the background. Sponsorship is such an integral part of...

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What's the Story Morning Glory?

by ryan • March 26

We spend a lot of time thinking about the best way to tell stories and develop compelling narratives for our client’s brands, products and services. Whether it’s the quirky founder...

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Decisions, Decisions

by kelly • March 18

We recently stumbled upon an article in the New York Times about Dr. Sheena Iyengar, a professor at Columbia University and an expert in choice.

“We’re born with the desire,...

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