Inspired strategists. 

Insightful creatives.


Julia Beardwood's portrait

Secret Dream Job

Police detective

Julia Beardwood
Founder, Partner

Julia brings 25 years of brand strategy experience, making human connections for some of the world's biggest brands.

Leaning in before it became trendy, Julia founded Beardwood&Co in 2004. Starting out with strategy and research projects, the company evolved as clients asked for help executing throughout the brand experience from naming to logos, packaging, print, web sites, ad campaigns, social media and in-store experiences.

Julia started at P&G in Europe. For 7+ years, she was Executive Director, Brand Identity for Landor New York, working with over 100 brands including Smirnoff, Gatorade, Pizza Hut, LG, Lipitor and Clairol. At D'Arcy, she was Group Account Director, creating advertising for global consumer brands. In 2013, Julia was recognized by EY as one of the leading women entrepreneurs in the United States.

Outside work, Julia loves running in Prospect Park, watching the Brooklyn Nets, and exploring the world with her husband and sons.

Sarah Williams's portrait

Secret Dream Job


Sarah Williams
Creative Director, Partner

Sarah is a swashbuckling creative explorer with a passion for big ideas that stretch across all touch points of a brand. Her creative adventures span from telling the punk rock story of the legendary CBGB's, to fully integrated campaigns for Sperry Top-Sider, and delivering girly glamour for Bath & Body Works. Not bad for a small town girl from Michigan, who set off for NYC with $50 in her pocket.

Sarah began her career in branding at Landor Associates. At Beardwood&Co, she has built an energized studio where designers thrive on the cross-pollination of ideas and diverse projects, with a focus on meaningful client collaboration.

Ryan Lynch's portrait

Secret Dream Job

National park ranger

Ryan Lynch
Managing Partner

An adventurous problem solver with 20 years experience in innovation and branding, Ryan is described alternatively as “human caffeine" and a “wise old monk." Recognized as a fearless strategist inspired by juicy problems that frighten most, Ryan has partnered with clients spanning categories and continents, from consumer goods and new technologies to service brands, pharmaceuticals and multi-million dollar private jets.

At ?What If!, Ryan helped Astra Zeneca understand the needs of their schizophrenic patients; envisioned the future of banking for Citi; developed candy ideas with kids for Hershey's in India; and partnered with eBay to increase top buyer loyalty. Bringing passion with purpose to each project, Ryan spent 10 years leading branding and innovation projects at Landor where he developed global brands and new products for clients including Diageo, Blackberry, HBO, Pfizer and American Express.

Samantha Allen's portrait

Secret Dream Job


Samantha Allen
Senior Designer

Raised in the wilds of Maine, Samantha's interest in packaging grew from the collection of jars her family used for canning.

She believes that the best design happens when strategy and aesthetics meet to enrich people's lives. She has collaborated on a variety of projects from global skincare to local pop-up exhibits with clients including P&G, Unilever, Design Museum Boston, Ito En, CVS, and Deep River.

When not in the studio she can be found working on a craft project or growing her vintage jewelry collection.

Trey Armstrong's portrait

Secret Dream Job

Amateur Disco Dancer

Trey Armstrong
Sr. Strategist, Account Mgr.

Trey arrived in the branding world by way of procurement consulting (yes, seriously), where he worked primarily within Marketing departments at a handful of footwear and apparel brands. With an education and past work experience deeply rooted in “left-brained" problem solving, Trey harnesses his analytical and structured approach to client projects at B&Co. as both a project manager and a brand strategist.

When away from the office, you can find Trey either watching or playing basketball (or yelling at the TV), jotting down ideas for his teleplay, or investigating new indie rock tunes.

Allison Braund-Harris's portrait

Secret Dream Job

Pet massage therapist

Allison Braund-Harris
Manager, Strategy & Account

A self-described serial learner, Allison has always been curious about how people make decisions and how brands build relationships with their customers. She's a strategy/design hybrid with her BFA in Graphic Design and Masters in Branding, and has worked with brands like L'Oréal, Pernod Ricard, Purina, PepsiCo, and Colgate to find innovative solutions for design and strategy.

Outside work, Allison likes to cook, read sci-fi and fantasy, go to the newest immersive theater show, and hunt for her ever-changing favorite activity in NYC. As a trend forecaster, she always has her eyes peeled for something fascinating.

Sarah Cohn's portrait

Secret Dream Job

Pastry Chef

Sarah Cohn

Sarah is inspired by the never-ending newness of New York city. From food, to art, and architecture— every day is an exploration. Growing up drawing and painting, Sarah was always drawn toward creative endeavors, however it wasn't until college where a chocolate branding project ultimately led her to pursue a career in packaging design.

Sarah approaches every challenge with a sense of curiosity, with a focus on process to unlock new stories and push the boundaries. Prior to joining Beardwood&Co, Sarah worked with S.C. Johnson and Fresh Direct, and is an alum of F.I.T.'s packaging design program.

Outside the studio, Sarah is either collecting pastry recipes, exploring new neighborhoods in NYC, or catching an underground improv comedy show.

Derek Horn's portrait

Secret Dream Job

Fortune cookie writer

Derek Horn

Having created his own board game at the age of 9 before even understanding what graphic design was, it's not surprising that Derek felt right at home when entering the world of design. He brings a keen eye for detail and tenaciously positive attitude to every collaborative endeavor.

If he's not in the studio, Derek is most likely discovering up-and-coming indie musicians, stumbling upon street art, reading about social issues, or eating his way through NYC.

Erin Marucco's portrait

Secret Dream Job


Erin Marucco
Design Director

Erin's commitment to translating business objectives into strategic creative work began in 2005 at Landor Associates in Cincinnati. Next up was 10+ years in New York City creating work for brands ranging from boutique wellness to global CPG. Her focus on building dynamic and meaningful team relationships, both in the studio and with clients, demonstrates her deep interest in collaboration for the greater good.

Hunting for the big idea and finding ways to dig deeper into juicy insights is what makes Erin's clock tick in the studio. Out of the studio, it is finding the best spots in the city for dumplings, northern Italian wines and Danish art.

Hania Midura's portrait

Secret Dream Job


Hania Midura
Senior Director

Spanning 6 major cities across 3 continents, Hania has worked on brand and business challenges around the world. From instant noodles in Indonesia, hotel branding in Beijing, cosmetics in Korea and macaroni in the Midwest, some of her clients have included AmorePacific, Nestle, Kempinski Hotels, Ferrero, Barilla, Malaysia Airlines and Syngenta.

More recently, she spent time on the client side at Kraft Foods, where she was responsible for Design & Innovation for the 25 brands within her business unit. These brands included Kraft Macaroni & Cheese, Jell-O and Miracle Whip. The experience solidified her belief that the most effective brand work comes from people who see strategy, ideas and execution as just different expressions of creativity.

With the ability to think in 4 languages and to swear in 6, outside of the office, Hania can be found singing in broken French during long runs throughout Brooklyn and prowling around ethnic supermarkets on the lookout for the next big spice.

Liz Rose Schneider's portrait

Secret Dream Job

Stand-Up Comedian

Liz Rose Schneider
Sr Strategist, Account Mgr.

Liz Rose's upbeat personality and uncanny understanding of cultural shifts provide Beardwood&Co. with a "finger on the pulse." Her acute eye for design and intuitive intellect makes her a natural Strategist, providing clients and colleagues alike with invaluable insight. She began her career as Project Manager with globally recognized firms and had continued to grow as a Digital Strategist; returning as Sr Strategist, Account Manager.

She has created dynamic strategies companies such as Bobbi Brown, Target, Nestle, Disney, Vera Wang, General Mills, Burt's Bees, Coca-Cola Company, CBS Sports, SoundCloud, and more.

From 6-9 pm, you can find Liz Rose sewing dresses or making Totella's (tote bags out of abandoned umbrellas).

Tisha Scott's portrait

Secret Dream Job

Eye Model

Tisha Scott
Heart of House

Tisha is a Queens native and a vibrant force for good in her role as Heart of House. She exudes positivity and compassion while channeling the "go-getter" resilience of a New Yorker. Tisha's proactive spirit and obsessive organizational skills have kept her successful in the role of Office Manager/Personal Assistant for the past 5 years. Tisha comes from a Fine Arts background, but has become more involved in branding by contributing to strategy for brands like Mount Gay Rum and CVS.

Outside of the office, she can be found perusing The MoMA or BAM, stumbling across graffiti and street art, and touring brunch venues across the 5 boroughs.

Andrew Tillotson's portrait

Secret Dream Job

Professional soccer player

Andrew Tillotson
Senior Designer

Obsessed with brand systems, Andrew excels at merging aesthetics and organization to create dynamic design. From branding and packaging, to advertising, Andrew tackles every challenge with extreme attention to detail and consistency. This sharp focus allows him to strike a balance between cutting-edge styles and history's most valid design principles.

Andrew spends his free time digging through dusty record bins, tearing up the pitch with his soccer team, or simply enjoying nature on his farm in Michigan.

Michael Tyznik's portrait

Secret Dream Job

Subway conductor

Michael Tyznik
Senior Designer

With a background in both architecture and graphic design, Michael's work at Beardwood&Co. ranges from packaging design for clients including Tim Smith's Climax Moonshine and Honest Tea, to branding and web design for Edgewell Personal Care, to pop-up shop and event design for Sperry Top-Sider.

Outside the studio, you can find Michael in search of visually arresting movies and video games, hanging out at the pinball speakeasy, and studying the intricacies of transit systems and maps.

Mark Webb's portrait

Secret Dream Job

Professional Road Cyclist

Mark Webb
Design Director

Mark was enthralled by design from an early age, mesmerized by the album art of Led Zeppelin and The Sex Pistols. This early curiosity inspired Mark's career, now with 20 years of branding experience. He has applied his creative vision and artful hand to some of the world's most recognized companies and brands around the globe, such as Crown Royal, Smirnoff, Coca-Cola, Starbucks, Johnson & Johnson, Pampero, Cacique, George Dickel Tennessee Whiskey, PepsiCo, Ypioca, Embraer Executive Jets, Tiger Woods, Reebok, Muhammed Ali, Davidoff, Daimler Chrysler Reebok, The Australian Rugby Union, Specialized Bicycle Components, Marks & Spencer and Master Foods.

Allie Wong's portrait

Secret Dream Job


Allie Wong

Allie is a native New Yorker with a unique global perspective heavily influenced by her parents from Haiti and Hong Kong. Design has always been a part of her life, creating an art and politics zine at age 9 and learning to sew at age 10 so she could design her own clothing. Allie has spent time studying and working between Vietnam, Hong Kong and New York. Her intuitiveness and proactive nature make her a great team player who can adapt to any situation or challenge thrown at her. Allie has worked with brands big and small, such as Edgewell, Colgate-Palmolive, Silver Leaf Farms, and local non-profit CAMBA.

On the weekends, catch Allie at dim sum in Chinatown with her grandmother or scoping out the latest streetwear trends.