Happy Family is a brand that has won a loyal following from moms across the United States. Their range of delicious, organic baby and toddler foods have revolutionized the category. They asked us to develop packaging design for a new premium Toddler Milk that would disrupt the formula aisle.
We focused on bringing the brand promise of “enlightened nutrition” to life, and creating a distinctive design that would connect with the modern mom. Striking a balance between organic goodness and nutritional superiority was critical for differentiation among long-standing competitors.