We learned in consumer research that although doing the dishes is a chore, it’s also a valued moment that women have to themselves. We tested various ways that dish liquid could make the most of these moments and discovered that lush, exciting fragrances made dishwashing just a little more enjoyable.
To emphasize the delightful fragrance experiences, we wrapped each bottle with rich, sensorial ingredient illustrations. The full shrinkwrap has the visual impact to pop on shelf, while revealing in places to the liquid itself.
Marrying visual expression with fragrance experience, users are transported from their kitchen to a sensory moment – making washing dishes less of a chore.
“Seriously makes me want to do the dishes.”