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Seventh Generation Glass Line

How do you make sustainability stunning?

The Challenge

Traditional disposable plastic dish and hand soap dispensers don’t appeal to eco-conscious consumers looking to minimize waste. Seventh Generation asked us to create permanent dispensers that would enhance customers’ home décor while fitting their current refill behaviors.

Our Solution

Knowing that Seventh Generation’s customers would reject a permanent dispenser with a large logo, we used a removable label to prominently communicate the brand on shelf but then tear away to reveal the gorgeous imagery.