The Hoot

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Happy Valentine's Day

by julia • February 8

When Bath & Body Works asked us to brainstorm a Valentine's Day concept for their PocketBac hand sanitizers, we found out that loads of people hate Valentine's Day.  It feels so forced and artificial to celebrate true love on a specific day of the year.  And how about the singletons who don't have a true love to take to dinner?

Our "I Love" series celebrates things women truly love.  Like cake, for example!  And shoes!  Something for everyone to give to a friend or better yet a gift to self...just in case your loved one doesn't come through with a dozen red roses.