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Which one of these is not like the other?

by ryan • October 24

Our recent redesign for Palmolive’s fragrant variants are just hitting the shelves and we’re excited to share.  While most agencies only want to show the “after” image, we’re thrilled to show both.   The difference on shelf is huge and exactly why it was the right decision to take forward.  Which one would you pick up?

The bold stacked fruit and flowers, against a white background, grab attention and telegraph the sensorial benefit.  Handwritten type and emotion led benefit copy deliver a human connection that keeps consumers coming back for more. Congratulations to the team for such a great design!