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Bath & Body Works Holiday Craze

by alexandra • December 10

We have been working with Bath & Body Works to create the iconic Holiday Traditions line since 2008. Over time we’ve perfected what connects with their customers: modern Christmas nostalgia, collectable characters, and story-telling through variation across the product line at shelf. Our latest Holiday Traditions collection this year evokes Christmas with whimsical characters in wintry scenes for each fragrance. You may find a Winter Candy Apple snowman wearing a top hat and heart shaped buttons, or a polar bear with a red cape and peppermint cane as king of the Twisted Peppermint forest. In addition to custom illustrations, all of the fragrance names were hand crafted. Bold colors and metallic finishes shine brightly in store, helping to drive the overall Bath & Body Works holiday theme.

We are also excited to announce the Holiday Traditions line featured on The Dieline! Click here to read the article.