Do people have a shorter attention span than a goldfish?
New research from Microsoft Canada says "We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention" – Satya Nadella
The average human attention span in 2000 was 12 seconds, but by 2015 it was only 8 seconds (1 second shorter than a goldfish!).
Goldfish have relatively little going on in their bowl, while humans have a lot demanding their attention. Eight seconds is a good standard to judge our work by. Can you get the point in 8 seconds or less? That's likely what we're going to get on a good day.