The Hoot

Our Blog

Sperry Top-Sider + Extra Butter Launch Party

by heather • July 16

The Lower East side. Sneakerheads. 80's throw backs. Boat Shoes. Summer. Weekend at Bernies.

What do all of these things have in common?

An extremely awesome sneaker collaboration between Sperry Top-Sider...

Read more


by sadie • October 17


Textiles are often hidden away in museum vaults because they are delicate and difficult to display for long periods of time. This is all the more reason to get...

Read more

Destination branding done right

Destination branding done right

by loren • June 10

I am always impressed by destination branding done right. It seems like a lot of tourism logos get lost in a sea of meaningless swirls, suns and flags. To capture...

Read more

Inside Out

by sarah • May 23

We are lucky enough to be located next door to a couple of photographer & graffiti artist JR's iconic pieces. Starting out in the grimier side...

Read more

Beauty is Embarrassing

by sarah • May 8

Wayne White has a way with words. You may recognized his iconic paintings that incorporate humorous, abstract, and low-brow phrases into vintage landscape paintings— a master...

Read more