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Infusium 23

How do you infuse a beauty brand with science?

The Challenge

Infusium 23 has long been a mainstay brand for women who want high-performance hair care and a regimen that delivers noticeably beautiful results. Over time, however, the packaging design had become dated and failed to stand out amid a sea of science on shelf. With the launch of a new bottle structure and a Moringa Oil line, the brand had a prime opportunity to appeal to new consumers.

Our Solution

A sleek, modern design system was created to reinforce the fabulous hair results the brand is known for and renew its scientific credentials. The new design increases shelf stand-out and creates renewed relevance for the brand’s loyal customers. Improved navigation makes it simple to find the regimen that’s right for each hair type.