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Palmolive Fresh Infusions

How does a mass
brand win against
boutique competition?

The Challenge

Research revealed that consumers were looking for unique fragrances in beautiful bottles, but were turned off by the high prices of fancy dish liquids.

Our Solution

We worked with Palmolive to develop this new line of premium products that were still affordable for every day.


The round structure with custom embossing marks a departure from Palmolive’s traditional bottles, indicating that this product is something truly special. The bottle design was inspired by consumers’ creative use of decorative bottles to dispense their dish detergent.


Accentuating the marriage of culinary-inspired fragrances, the custom photography floats over the lightly-colored liquids, evoking the infusion of ingredients. The foil badge was inspired by vintage Palmolive soap coins, a subtle nod to heritage. The result is an elegant design that anyone would be proud to display on their sink counter.

“Love the new bottle design... They are pleasant to look at and I don't mind leaving the new bottles out on my counter after using it.”

Palmolive Consumer