Yankee Candle premium collection featuring Nectar, Citron, and Petal candle jars and boxes — premium line packaging design by Beardwood
Corona Sunbrew Citrus Cerveza six-pack with Latin street art illustration — brand identity by Beardwood
eos lip balm in the center with drops of liquid, honeycomb, lotion and coconut surrounding it - beardwood
picture of a yorkie with tongue out on white with a hills logo in the corner - beardwood
3 light and fit greek yogurt packages on purple pedastals against a purple curtain with fruits scattered around like a peach, strawberry and lime - beardwood
A Posman Books green reading list card and white branded bookmark arranged on a chartreuse background — retail brand identity by Beardwood
vibrant illustration of a cityscape with people farming in the middle and a woman in the lower right corner - beardwood
fork-able black type across the top with an oikos package under and a fork going into the yogurt
photo of a woman speaking holding a microphone with a woman watching behind her and an effie lions foundation logo in the lower left corner - beardwood
S'well bottle and cup collection in matte black, navy, wood grain, white, and silver arranged on a shelf — product and innovation strategy by Beardwood

Fortune favors the
brave (brands)

While 87% of brands play it safe, the brave 13% generate 4x higher profit margins. We give you the confidence to be brave.*

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Brave Brands, Real Proof

View Work →
Yankee Candle Midsummer’s Night jar label with fragrance-first label design — packaging redesign by Beardwood
Posman Books store interior with colorful books, gifts, and disc-shaped ceiling decorations in multiple colors — retail brand experience design by Beardwood
A chilled Corona Sunbrew Citrus Cerveza bottle against a vibrant orange background with illustrated citrus slices — packaging design by Beardwood

Yankee Candle

Modernize an icon. Elevate the experience.

+22.8pt

purchase conversion

What We Do

Our ideas are backed by proof so they get through, get bought, and get your brand to growth.

Strategy

Positioning
Architecture
Storytelling
Innovation

Identity

Brand Systems
Naming
Art Direction
Guidelines

Experience

Packaging
Digital
Campaigns
Activations

Capabilities →
global payments logo - beardwood client
coca cola logo - beardwood client
abinbev logo - beardwood client
westin logo - beardwood client
colgate logo - beardwood client
corona logo - beardwood client
nestle logo - beardwood client
danone logo - beardwood client
hello logo - beardwood client
hyatt logo - beardwood client
stella and chewys logo - beardwood client
yogi logo - beardwood client
Sarah Williams, Co-CEO and Co-Owner at Beardwood
Ryan Lynch, Co-CEO and Co-Owner at Beardwood
Stephanie Primus, Managing Director at Beardwood
Courtney Berkery, Head of Strategy at Beardwood
Esther Li, Creative Director at Beardwood
Jason Sophie, Head of Finance and Operations at Beardwood

Confidence
from experience

We are seasoned brand builders who left big agencies to create something better.

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Client Quote

“

A partner who can kick some ass, who sees our brand through the eyes of possibility, not what it is, but what it can become.

”

Fe Amarante

Head of Brand Design, Danone

Read Our Minds

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Insights

The Wellness Gap: The Four Tensions Breaking Modern Wellness

The wellness industry is booming, but people are burned out. Here’s what our national study reveals about the reality of wellness in 2025.


rotating gif of different branding identity projects and a photo of creative director esther li - beardwood

Team

Welcome, Esther Li, Creative Director

dupe green text on brown with risograph texture - beardwood

Insights

The Value Spiral

Be Brave
Let’s Talk

Share what you want to achieve. Together, we’ll see if we’re a good fit.

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